Purpose, Vision & Strategy

To secure a sustainable and responsible low-carbon supply of rare earth magnets for technologies, including the automotive, wind energy, and electric vehicle sectors.

We aim to become a market leader in recycled rare earth materials through proprietary short-loop recycling pathways, establishing a resilient rare earth magnet supply chain and offering reliable domestic sourcing optionality for our partners.

To drive circularity by recovering value from e-waste to supply the accelerating demand for rare earth magnets and boost competitiveness and resilience of rare earth supply chains.